Effects of tourism planning and marketing strategies on destination brand equity: A system dynamics model

Ruiz-Meza, José, Sotaquirá, Ricardo and Montoya-Torres, Jairo R.. 2024. « Effects of tourism planning and marketing strategies on destination brand equity: A system dynamics model ». Journal of Simulation, vol. 18, nº 3. pp. 360-377.
Compte des citations dans Scopus : 7.

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Item Type:	Peer reviewed article published in a journal
Professor:	Professor Montoya Torres, Jairo
Affiliation:	Autres
Date Deposited:	22 Nov 2024 21:45
Last Modified:	22 Nov 2024 21:45
URI:	https://espace2.etsmtl.ca/id/eprint/30011

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